Life Without the Tech Giants

Kashmir Hill is conducting a fascinating experiment: completely blocking Amazon, Facebook, Google, Microsoft, and Apple from her life, using a custom VPN. Turns out it’s a tricky process:

To keep my devices from talking to the big five’s servers, and vice versa, Dhruv built a virtual private network, or VPN, for me, through which I sent all my internet traffic. He then used the VPN to block my devices from being able to use the IP addresses owned by Amazon, Google, Facebook, Microsoft, and/or Apple, depending on the week.

On a normal day, as measured by the VPN, I tend to send two million data packets out onto the internet and more than half of them (60 percent) go to the tech giants. That meant that over half of my normal internet usage was going to grind to a halt—including virtually every way I communicate with my friends, family, and colleagues.

The first installment is about her attempt to block Amazon, which turned out to be impossible:

Ultimately, I learn that it’s simply not an option to block Amazon permanently. It’s technically impossible given the use of CDNs, and even if we could come up with a perfect block, it would wall me off from too many crucial services and key websites that I can’t function without for both personal and professional reasons.

This is a fascinating experiment that says something important about centralisation on the web. We like to think of the internet as this great big decentralised free-for-all, but it really isn’t – almost all power has fallen into the orbits of a few giant corporations. They hold more power over us as individuals than any pre-web organisations (or governments) ever have. Are we ok with that? I know I’m not.

I’ll be following the rest of Kashmir Hill’s experiment with interest.

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