I was interested to read this piece from The Guardian, called ‘Unplugged: what I learned by logging off and reading 12 books in a week’. The author went offline for a week and read a big stack of books, which sounds pretty good, but there was more to it than just reading – she had the chance to think about our relationship with tech.
This passage jumped out at me:
Perhaps it’s not surprising that, in the context of a perfectly designed reading experience, it was easy to avoid distraction. But too many of the arguments about social media “addiction” pay no attention to context when they should. Many of the ostensibly “addicted” social media users are always working, trapped at our desks or in our cars, eyeing our phones, perpetually on call. Like coffee, the little dopamine hits of a “like” or “fave” are an affordable pleasure in a world of constant work.
The bit about context is important, and I think this hints at why I’ve felt that something is a bit off about the current narrative regarding social media and its dangers. This is an incredibly popular subject at the moment – the evil deeds of Facebook and Google are very much in the spotlight. However, I think the focus is far too narrow. Too much attention is being paid to precisely how and why Facebook is doing what it’s doing, and not enough attention is being paid to the bigger issues.
What are the bigger issues? I’ve only just begun to ponder this, but I’m starting to think that toxic social media is just one facet of a deeper problem. Perhaps it’s both a symptom and a contributing cause, an exacerbating factor, part of a feedback loop. Technology is making us work more, and increasingly we’re the ones being controlled by our tech, not the other way around. Social media can act as part of that great big machine of stress and overwhelm. Right now the press is focused on precisely what Facebook et al. are doing to our brains, but it’s my hope that over the coming months or years more people will begin to question the digital universe we’re building, and ask where it all went so badly wrong – and how we can put control back into the hands of users.